Neither Publishers Clearing House or Funtank disclosed financial terms for the deal. Funtank's co-founders James Baker and Scott Tannen will continue to lead the studio. The firm will absorb Funtank as a subsidiary, though the developer will keep its current offices in New York City. It also says that adding to its online offerings - such as, , and six other properties - will enhance its ability to provide a wider range of opportunities to play and win in addition to its traditional sweepstakes. Publishers Clearing House believes that adding the Funtank team to its staff will strengthen its emerging casual games business, enhance its ad offerings, and "attract, retain and build even bigger audiences across the web as well as social and mobile platforms." currently has 11 million monthly users and has free games available for iOS devices, PSP, and Facebook.
In the past year, visitors have viewed the site over 137 million times and spent almost 13 million hours playing more than 200 free-to-play online titles. Ownership of the portal first exchanged hands when Wrigley acquired the company in 2004, and then again when Funtank bought the site in 2008. Sweepstakes and direct marketing firm Publishers Clearing House has purchased NYC-based developer Funtank and its portal, which hosts casual, social, mobile, and branded games.įounded in 1997 by Nabisco's Life Savers, started off as a site for branded and sponsored online games.
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